Francesco Pucci

CEO & Founder
Born and raised in a 5 star hotel, Francesco has worked in the world’s most prestigious hotels – from porter and receptionist, through to director of sales and CEO. Francesco is fluent in English, French, Spanish and Russian, as well as his beloved Latin.

In Francesco’s words:

There are only two lasting bequests we can hope to give our children. One of these is roots, the other, wings.

I have been very lucky to receive them both from my parents, Giovanna e Ricciardo. They gave me the greatest opportunity parents can offer to their children, to be the master of their future. I never had a house like the other children, I was born and raised in one of the most beautiful hotels in the world. I breathed that magic atmosphere since I was a kid and tried to learn from incredible masters, the different skills of our profession.

Being a member of the executive committee of LHW for many years, my father asked me to accompany him during his travels. He was also an inspector, so I learnt a lot from him in those years.

I worked in many positions, even the humblest (porter, waiter, receptionist, but also marketing manager, director of sales, general manager and CEO), in many hotels around the world. I studied many languages: Russian, English, French, Spanish, my beloved Latin, and I became a lawyer as well.

Like many Italian kids, I loved football as well and I wanted to be a forward for our national team.

Nonetheless, the passion won and I couldn’t help working in this business. I began to travel the world and had great success. Many important clients began to come to our hotel and still do. I have had the privilege and the chance to be chosen by many distinguished colleagues to represent great hotels around the world.


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